View2 Casual Denim Sports Leisure, unisex trends
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Published: Febr/September
Target Group: Women/Men/Children
Foresight: 18 months
Country of origin: The Netherlands
Months of publication: Febr/Sept.
Target group: Unisex/Women/Men/Children
Foresight: 18 months
Country of origin: Holland
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VIEW2 #28 Spring Summer 21
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In With the New
With a brand new decade stretching out before us we contemplate the future (and the past) more so than ever, considering the big shifts and evolutions the next ten years may bring. Hoping to emerge and recuperate from years of global political upheaval, there certainly seems to be a hint of hope in the air as individuals, communities and businesses pledge to find their own solutions, working collaboratively to identify and pursue unified goals.
Positive change is on the horizon. In the world of fashion and textiles, substantial developments continue to come through from innovative mills and manufacturers. Realistic routes to establishing circular economies are evolving, and the presence of recycled, recyclable and biodegradable fabrics across key tradeshows are on the up.
Markets continue to merge and evolve. What started out as the ‘athleisure’ trend, a fad to some, is now permanently rooted within our everyday wardrobes. This performance lifestyle aesthetic has become so intertwined, and so paramount to the way we dress, that these now ‘core’ pieces are almost completely inseparable from our casual and denim looks.
It is for this reason that we have shaken up our approach to delivering your seasonal trend information in this issue of View Two Magazine. Each of the five themes laid out here – Purpose, Off-Centre, Tactility, Near Future and Transformation – show the complete seasonal picture, supporting concept development and merchandising across casual, denim and athleisure markets for spring summer 2021. While some themes are slightly more weighted towards casual and denim end looks, you will find others are more heavily influenced by performance lifestyle wear.
The five seasonal themes are supported by our Key Denim Details, covering the essential move-ons showcased at Kingpins and Denim Premiere Vision, as well as our Key Seasonal Concepts feature, which highlights the major recurring themes through nine succinct looks pulled from the rails of vintage dealers, lesser-known designers and established brands.
CONTENTS
City Safari: Manchester
Having played a pivotal role in the history of cotton, global textile production and broader industries, the northern powerhouse of Manchester is now home to a flourishing crowd of fashion manufacturers, creative businesses, digital innovators and global brand headquarters.
Key Concepts: S/S 2021
We explore the season’s key concepts through a series of looks curated with the support of vintage dealers, enterprising international designers and established brands. Nine succinct looks epitomise the key looks and details that inspire our fabric sectors from denim and casual to performance and lifestyle wear.
Denim Details: The Key Seasonal Statements
Our edit of the latest and most commercially relevant updates in denim detailing for the spring-summer 2021 season, presented by leading mills and manufacturers at Kingpins Amsterdam, Denim Première Vision and Bluezone by Munich Fabric Start. Here we show one of our stories, Petal Pinks, a must-have for the season as coloured denim continues to trend.
Meet the Maker - 496 Fabric Lab
As founder and creative director of the pioneering Taiwanese denim mill 496 Fabric Lab, Wayne Chiang discusses his career, his inspirations and latest indigo jacquard innovations.
Seasonal Themes: Purpose
It is more important than ever that across all fields, design must be purposeful and have meaning. Sustainable fabric selections, local production and gentle finishings are key.
Seasonal Themes: Off-Centre
Nostalgia and authenticity have never looked so fresh. This modern retro theme takes inspiration from urban sports & subcultures who have traditionally sat outside of society’s ‘norms’.
Seasonal Themes: Tactility
Global craftsmanship is celebrated without borders as a melting pot of pre-loved references are reworked into casual, denim and athleisure silhouettes.
Seasonal Themes: Near Future
Sci-fi like uniform looks merges high-end styling with high-tech performance. Functional detailing and technical fabrications are worked into hybridised garments with a futuristic ‘life proof’ aesthetic.
Seasonal Themes: Transformation
Rooted in wellbeing and self-care, with a new age ritualistic undertone, transformation blends technical athleisure looks with natural influences, fabrics and finishes.
Spring/Summer 2021: Conclusions
The season as a whole feels somewhat familiar, with touches of nostalgia, but at the same time has a fresh and revitalised eccentricity. Themes explore new vintage, new nomadic and new future aesthetics.
Autumn/Winter 21/22 Preview: Resilient Nature
Resilient nature becomes one of the pivotal factors of the season as scientists, architects and designers identify new uses for easily and rapidly grown materials such as mushroom mycelium and algae.
